MISA Zimbabwe takes media research findings to rural communities

MISA Zimbabwe takes media research findings to rural communities

MISA -Zimbabwe on November 18, 2016, simultaneously launched its African Media Barometer (Zimbabwe 2015) and 2016 Transparency Assessment research reports at Dema shopping centre in Seke during a ceremony attended by 82 people. Seke is a parliamentary constituency within the Seke District of the Mashonaland East Province of Zimbabwe.

Findings for the African Media Barometer were delivered by Patience Zirima and Chris Musodza who were among the publication’s research panellists. Speaking to the research findings, it was noted that despite the adoption of a new constitution in 2013, the media operating environment remained unchanged.

The panellists cited the continued existence of repressive laws such as the Access to Information and Protection of Privacy Act (AIPPA) and the Official Secrets Act (OSA).

Zirima noted the media remained polarised along political lines characterised by sharp divisions in the coverage of economic and political issues. This polarisation was also perpetuated by the non- independent nature of the Zimbabwe Broadcasting Cooperation (ZBC) and its partisan board. The independent press also contributed to the polarity by adopting journalistic practices that promote opposition politics.

The presenters also alluded to the fact that media pluralism had improved citing the coming on board of ZiFM and Star FM after being licenced in 2012 and effectively breaking ZBC’s age-old monopoly over the airwaves. Musodza also spoke about the new information and communication technologies as having opened new avenues for exercising freedom of expression in Zimbabwe, among other advantages.

Meanwhile, Malvern Mukudu, the principal researcher of the Transparency Assessment Report, took time to explain the findings of the annual survey which aims at gauging the levels of transparency and the readiness of public institutions in disclosing information.

Mkudu noted that, out of the 10 institutions surveyed, the Tobacco Industry Marketing Board was the most open and transparent institution followed by the Zimbabwe Human Rights Commission and the Grain Marketing Board, while the Ministry of Primary and Secondary Education was the most closed and least responsive in terms of information disclosure.

One of the panellists, Councillor Rubatika representing Seke Ward 2, bemoaned the emergence of tabloids such as H-Metro saying they were fast eroding our culture by publishing inappropriate media content.  Other participants stressed the need to set up community media platforms to ensure the continued relevance of news material.

Others also expressed their scepticism over the emergence of new technologies in the absence of a regulatory framework.

Councillor Rubatika officially launched the two publications during the event jointly organised by MISA-Zimbabwe and the Chitungwiza Residents Association (CHITREST).


MISA is a regional non-governmental organisation with members in 11 of the Southern Africa Development Community (SADC) countries. Officially launched in September 1992, MISA focuses primarily on the need to promote free, independent and pluralistic media, as envisaged in the 1991 Windhoek Declaration.    

MISA Zimbabwe

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Cell: +263 712 602 448/618 057
Email: misa@misazim.co.zw
Website: www.misazim.com
Twitter: @misazimbabwe.

MISA Regional Secretariat
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About MISA

The Media Institute of Southern Africa (MISA) was founded in 1996. Its work focuses on promoting, and advocating for, the unhindered enjoyment of freedom of expression, access to information and a free, independent, diverse and pluralistic media.